How do you take a subject that might come across as… dry… and bring energy and life to the copy? Turn up the fun!
Going the loose, entertaining route can be a great way to differentiate a brand from its competitors, especially in an industry that suffers from overserious marketing. We made sure to dial up all-things-diverting with the character design, music, script, and voice actor.
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Explainer Video - DMG Pro
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